In 1999, Management Guru, Tom Peters, wrote a series of books called theBrand You 50. Great stuff. And Tom, by no means a designer, went on a rant back then (he often does that) about the importance o ..

In 1999, Management Guru, Tom Peters, wrote a series of books called theBrand You 50. Great stuff. And Tom, by no means a designer, went on a rant back then (he often does that) about the importance of design and why we ALL NEED TO BE DESIGN MINDFUL. Tom's right, very right. Design is a big, big deal. As professionals, we all have a responsibility, I believe, to understand it's power. You do not need to be a designer — you do need to become more design sensitive or design mindful in this century.  Read More...